To find out the shopping preferences of today’s consumers and exactly how they see the in-store versus the internet purchasing experience, Imprint Plus, makers of re-usable, Mothers Day store hours name badges and signage, carried out a random survey of 1,000 men and women throughout the country. The survey respondents were somewhat split into three groups of people who choose to order online (32.5%), in-store (29.70%), and a combination of both (37.80%).
Among people who prefer the in-store experience, they frequent the following stores to be able of preference: Discount Mass Merchandisers, including Walmart and Target (76%); Food Retailers, including Food Markets and Whole-foods (71.2%), followed by Pharmacies, such as CVS and Walgreen’s (50%); Beauty Supplies, such as Sephora (48.9%); Electronic Products Stores, such as Best Buy (48.9%); Hardware Stores, such as Lowe’s and Home Depot (44.10%); and Department Shops, like Macy’s or Nordstrom’s (37.6%).
“Our survey informs us that consumers shop at brick and mortar retailers, primarily for discounted merchandise, food, drug, and health and beauty aids, as well as for consumer electronics, appliances, building supplies, and clothing,” said Kristin MacMillan, President of Imprint Plus.
Consumers who shop in-store reported the need to see, touch, and handle merchandise as part of the buying experience, as well as on-the-spot sales and never being forced to wait for delivery. With regards to purchasing food, the majority of the consumers surveyed (86.10%) choose to shop in-store as a result of capability to judge quality and freshness. Online shopping for food presents challenges including the need to be home to accept delivery as well as the inability to utilize the senses in seeing and handling the merchandise offered. Clothing is an additional area where customers prefer in-store shopping. 60% of the surveyed favor the traditional experience, with only 17% of the surveyed opting to get clothing online. What consumers like least about Thanksgiving Day closing and opening hours is that it is too time consuming with long-wait times to look at or return merchandise. Other key dislikes reported include difficulty to find sizes, colors and styles, and travel time both to and from a store.
“The retail available experience fulfills the requirement for making use of the senses as part of the shopping experience and feeling, touching as well as smelling is used in merchandise selection,” continues Ms. MacMillan.
More than half of clients surveyed (52%) reported convenience since the reason they love internet shopping. They also reported the wide variety of merchandise to select from, free delivery and returns, price comparisons and internet based testimonials as positive experiences related to shopping online. Whatever they dislike about online shopping will not be seeing the merchandise personally, the inability to put on for size and fit and the requirement to wait for shipping.
“Consumers are pressed for some time and could be more ready to shop in brick and mortar stores when they could shop better in less time,” adds Ms. MacMillan. “A focus on customer support is needed the consumer navigate through long wait times and merchandise selection. The usage of technology and retailer apps can be a factor in streamlining wyydui procedure for merchandise selection and look for.”
Over fifty percent of the consumers surveyed stated it had been vital that you create a personal relationship using a sales associate whether online or even in-store. Asked if possessing a personal relationship having a store sales associates would lead to more shopping in that store, nearly 50% of the surveyed responded “yes.” A name badge stating a sales associate’s name, title and area of expertise is an introduction to the client, one that the survey clearly establishes as a pathway to developing better customer relations with all the retailer, along with generating more sales and frequent visits.
“Today’s consumers want personalized experiences when Thanksgiving opening hours need to blend technology and service to meet their requirements,” continues Ms. MacMillan. “A basic add on could possibly be the ability to select clothes online and reserve a dressing room – time savings and creating a new shopping experience.”